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$42.99
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$42.99
|Era Flip 30oz is the world’s first 100% leakproof, covered, flip-down, straw tumbler. It has our fully leakproof SlideSeal™ lid that works for both cold and iced carbonated beverages, SoftSip™ silicone straw so every sip feels like a luxury, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep your drinks cold for 24+ hours, and a cup holder friendly base so you can enjoy your favorite beverages, free of leaks and spills throughout your daily journey. Made for stress-free sips.
Era Flip Tumblers are 100% leakproof with cold beverages and iced carbonated beverages when in the locked position. A 50% ice to liquid ratio is recommended when using carbonated beverages.
Not recommended to be used in the locked position with hot beverages as pressure will build up and hot liquid may expel from the tops or sides. Using hot beverages with a straw poses a scalding risk.
Simply push the slider to expose your straw when you're ready to sip, and cover it back up when you're on the go 100% leakproof, touch-free, and made for stress-free sips.





The SlideSeal™ magnetic slider flips and seals the straw and stays 100% leakproof. All pieces are fully removable for deep cleaning.

The double-tabbed ColdKey™ stainless steel straw limits plastic exposure in your drink while keeping each sip cool and crisp.

The soft-tip straw is gentle on lips and teeth, plus it's fully removable for quick cleaning.
Compatible with cold beverages and iced carbonated beverages.
When using with carbonated beverages on an airplane or at high altitudes, pressure will build up inside and may escape through the straw when opening it. To alleviate pressure and prevent this from happening, slowly slide back your SlideSeal™ lid to release pressure.
To open: push the slider back while the magnets take hold and expose the straw.
To close: push the slider forward to move the straw down and cover it for a 100% leakproof seal.
For a regular cleaning, push the SlideSeal™ slider to reveal the soft sip straw and place on the top rack of your dishwasher. Check the bottom pad of your Era Flip to see if the body is dishwasher safe or hand wash only.
While it’s not necessary to deep clean your Flip every single time you use it, the option is there if you like to sip sweet drinks, smoothies, or iced coffee.
For an occasional deep cleaning, all parts are removable and top-rack dishwasher safe. Remove the SlideSeal™ slider by pushing back further from the open position until it disconnects from the lid. With the nub of the SoftSip™ straw facing you, tilt the straw piece to the left to disconnect it from the lid. Turn the lid over and remove the ColdKey™ stainless steel straw by twisting with the tabs until the notch aligns with the vertical grooves; pull down to release the straw. Remove the gasket under the SoftSip™ straw piece and the ColdKey™ straw.
Era Flip 30oz + 40oz lids are interchangeable between sizes. However, be sure to use the ColdKey™ stainless steel straw that fits each specific size, as the 40oz straw is longer than the 30oz straw. The product name and size is engraved into the bottom of the ColdKey™ straw for you to easily identify the correct size.
Era Flip lids and straws are not compatible with original Era Series bodies or other BrüMate products.
To remove the ColdKey™ metal straw for cleaning, twist the straw until the notch aligns with the vertical grooves, and pull down to release the straw.

Straw: Covered, Silicone Straw Tip + Metal Internal Straw
Handle: Side Handle
Perfect For: Cold + Iced Carbonated Beverages
Sizes: 30oz + 40oz
Silicone Sleeve: No

Straw: Silicone Straw Tip + Metal Internal Straw
Handle: Side Handle
Perfect For: Cold + Iced Carbonated Beverages
Sizes: 20oz, 30oz + 40oz
Silicone Sleeve: No

Straw: Covered Silicone Straw (sip + chug) + Metal Internal Straw
Handle: Top Handle
Perfect For: Cold, Non-Carbonated Beverages Only
Sizes: 25oz + 35oz
Silicone Sleeve: Yes
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