Meet your new favorite insulated drink cooler companions. Choose the BackTap - the world's first 3-gallon backpack cooler with a tap or the BrüTank - the first all-terrain 55qt cooler on wheels with a built-in drink tank and tap.


The BrüTank isn't just a cooler with wheels, it's the only rolling cooler with a built-in drink tank, so you can dispense your favorite pre-mixed drinks straight from the tap. This isn't your ordinary wheeled cooler.


Meet BackTap™. The world's first stainless-steel, insulated backpack cooler with a tap. Designed to be small enough for most events, but big enough to carry everything you need for a day of fun, while making hauling your drinks a breeze. Holds 3 gallons of your favorite adult beverage, 14 slim cans (White Claw, Truly, Michelob Ultra), 12 standard 12oz beer cans, or 5 bottles of wine.

THE MAGPACK: THE SOFT COOLER YOU'VE BEEN WAITING FOR Introducing the MagPack: the soft cooler of your dreams. The BrüMate MagPack is a portable, feature-packed soft cooler equipped with IceShield technology to keep your drinks cold for hours. Plus, the MagPack comes with removable backtap straps and a magnetic lid designed for ultimate convenience. Shop three sized of the MagPack soft cooler today.


Whether you’re relaxing at the beach or having a backyard cookout, a cooler is the ultimate companion. And if you’re on the hunt for a new cooler, then you know just how many options are out there. Soft coolers, small coolers, hard coolers…the list goes on.

What Size Cooler Do You Need?

It’s beyond frustrating trying to pack everything you need into a cooler that’s way too small. That’s why it’s important to consider size when shopping for a new cooler.

To find the perfect size, here are some questions to consider:

  • What are you putting in the cooler? Are you filling your cooler to the brim with bottles of water, regular soda cans, or slim cans? Maybe you need to fill your cooler with all of the above. And then there’s the sandwiches and limes for those summer cocktails. Whatever you’re packing, you’ll need to make sure your cooler can hold it all.

  • How much space do you have for your cooler? Trying to fit a full-size hard-sided cooler into the trunk of your car (especially when surrounded by pool noodles or sleeping bags) can be a challenge. But if you’re packing the bed of a truck, the cooler may fit just fine. Consider how much storage space you have for both transporting and storing your cooler once you return.

  • What is your destination? Where will you be taking your cooler? Smaller coolers may be easier options when traveling on foot, while larger coolers are suitable options when you can pull right up to your chill spot. However, some coolers do have features that enable you to transport them easily, regardless of your destination. For example, are you headed to the beach? If so, the BrüTank easily rolls across sand, or strap in and set out with the BackTap.

“A cooler with wheels should be capable of rolling just about anywhere, but sadly, some wheeled coolers struggle beyond the pavement. Fortunately for you and all your friends, that’s not the case with BrüMate’s BrüTank. This heavy-duty hard-sided cooler comes equipped with puncture-resistant all-terrain tires that roll over everything from sand to sticky mud.” —Forbes

Must-Have Insulated Cooler Accessories

No cooler buying guide is complete without some talk about cool accessories (see what we did there?). There’s a wide range of accessories to choose from, including:

  • Ice packs: While regular ice is almost always needed to keep drinks cold, an ice pack can help keep your drinks colder for longer. Slim ice packs are great because they don’t take up much space in your cooler.

  • Dry racks: Dry racks sit at the top of your cooler and hold everything from sandwiches to candy bars and beyond. They’re great for keeping snacks and other things from getting wet.

  • Cup holders: Some coolers, such as the BrüTank, allow you to attach cup holders to the outside. This is super convenient, especially on beach days (no one wants sand in their drink).

  • Cooler locks: Cooler locks help keep the cool air inside of your cooler. Plus, they’re a great defense against wildlife if you’re packing your cooler to the forest.

  • Rod holders: Rod holders attach to your cooler and hold your fishing rod or an umbrella. It’s the perfect accessory for lazy lake or beach days.

  • Tie-down kits: Tie-down kits are a must-have if you plan on packing your cooler in the bed of your truck, on an ATV, or on another vehicle. These kits keep your cooler snug and secure.