Get Ready to Flip: Meet the World’s First Covered Flip Down Straw

Most of the straw tumblers you find in stores or online are still stuck in the past. They’re hard to use, harder to clean, and leak...everywhere. In 2023, we changed the name of the hydration game with the Era leakproof tumbler - the first leakproof straw tumbler. It was (is) a total hydration innovation. One request we kept getting, though, was a covered straw option.

Now enter:  Era Flip – the world’s first covered flip down straw. While other straw tumblers have most (if not all) of their straws exposed, we’re upgrading. Check it out below.

Era Flip: Key Features

The Era Flip is the world’s first 100% leakproof, covered, flip-down, straw tumbler. We’ve created the most hygienic tumbler there is with totally touch free sips. With 30oz and 40oz size options, it features everything you love about the Era with a few innovative enhancements that optimize your sip experience every time.

See it in action here.

Pop-Up Straw with Sliding Cover

Era Flips’s fully covered straw keeps your straw and your sips protected at all times. Its 100% leakproof SlideSeal™ lid is perfect for keeping your cold and iced carbonated beverages contained whether you’re hitting the road for your morning commute or heading out for a day of fun.

To open, simply push the slider back until the magnets take hold and expose the straw. To close, push the slider forward to move the straw down and cover it.

Luxurious Straw

The Era Flip features our Coldkey™ Stainless Steel Straw which keeps plastic out of your water and each sip as refreshing as the last. It also features our SoftSip™ silicone straw which is gentle on lips and teeth. Plus, they’re both fully removable for quick cleaning.

Easy to Clean

Let’s be real. The perfect straw tumbler isn’t complete without being easy to clean. Every single piece of the Era Flip comes apart, making it a breeze to get a deep-clean.

Cup Holder Friendly

There’s just nothing worse than trying to juggle a tumbler that doesn’t fit in anything. The Era Flip’s base is designed with your convenience in mind, perfectly fitting in most cup holders.

Triple Insulation

Sometimes life just gets in the way of enjoying your favorite drink. Our BevGuard™ triple insulation has you covered, keeping your sips cold for 24+ hours. Fill up your Era Flip, secure the lid, and take on the day knowing your sips will be waiting for you at the perfect temp.

Cleaning the Era Flip

We know what a pain cleaning your favorite tumbler can be. That’s why we’ve cut out the guess work. Every piece of the Era Flip is removable and top rack dishwasher-safe. Stress free sips and stress free cleaning. There’s really nothing better.

Pro Tip: If you want to go the extra mile, check out our cleaning essentials bundle.

Lock In Your Hydration with BrüMate

The Era Flip is made for stress-free and touch-free sips that last all day. Its cup holder friendly base and comfortable handle make sipping on-the-go a luxury. Whether you’re looking for a touch-free sipping experience or just feel ready to add to your Brü collection, the Era Flip is here to help you lock it in. What are you waiting for? Check out our latest hydration innovation now