Alyssa Broussard | Apr 18, 2024

BrüTank vs. Traditional Coolers: Features & Why It Stands Out

Women holding a ReHydration Bottle
Women holding a ReHydration Bottle

Outdoor adventures call for gear that can keep up.  Whether you’re heading off on a camping trip or spending the day at the park, having the right cooler to keep your snacks and drinks fresh makes all the difference. Seriously, it’s not something you should skimp on. Imagine having to constantly refill the ice in your cooler or having a full arm day just trying to transport it from your car to your destination.

If you’re in the market for a new cooler, you may be wondering what the difference is between the BrüTank versus all of the other options out there. We want to help you find the cooler that’s right for you, so let’s walk through all of the feature-packed reasons the BrüTank is your best outdoor travel companion.

BrüTank Features vs. Alternatives

Say goodbye to boring coolers that make life harder and hello to the latest and greatest in cooler innovation. Let’s dive into the many ways the BruTank will change your cooler experience for the better. The only thing you have to worry about is what you’re going to pack!

Removable Drink Tank

BrüTank: Have you ever wished your cooler could double as a drink dispenser? Whether it’s water or your favorite cocktail, every BrüTank includes a removable drink tank designed to keep cold drinks ready to pour wherever your adventures take you. Plus, the built-in tap makes it easy to grab a drink without unloading the rest of your cooler.

Looking for the right fit? The BrüTank 20qt includes a 1-gallon drink tank, the BrüTank 35qt includes a 1.8-gallon drink tank, and the BrüTank 55qt includes a 2.8-gallon drink tank.

Simply want to store your cans and snacks? The drink tank can be easily removed for extra space when you need it most.

See the BrüTank in action

Alternatives: Other cooler alternatives don’t offer a removable drink tank with a tap. It’s a game changer for tapping into sips for your whole crew or having the option to remove the tank for more hard cooler storage.

Puncture-Resistant All Terrain Wheels

BrüTank: The BrüTank is made to enhance your adventures, not impede them. On the 35qt and 55qt models, puncture-resistant wheels travel effortlessly over any terrain (yes, even sand). Say goodbye to strenuously pushing or pulling a cooler through the sand and hello to a travel-friendly cooler.

Don’t take it from us – the all-terrain wheels ranked #1 across the competition by “The Strategist.

Alternatives: Not all BrüTank alternatives have wheels, making this a no-brainer. Most of the alternatives with wheels face the risk of being punctured in the woods or having to be dug out of the sand every few feet.

Foam Bench Top

BrüTank: Having a sturdy and comfortable place to sit and relax is a vital part of any experience, especially if you’re enjoying some time off the grid. The BrüTank combines hydration and practicality into one cooler. The foam bench top provides a comfortable sitting surface that you can confidently use without fear of the lid caving in.

Alternatives: While several alternatives offer the flat top of the cooler to sit on, or an option to purchase a padded top separately, the BrüTank offers it all in one with best-in-class EVA foam padding already built-in.

All the Accessories

BrüTank: The BrüTank is already feature-packed with a built-in bottle opener and up to 7-day ice retention but we know that doesn’t make it custom to you. Each adventure, whether it’s a day on the water or a family barbecue, comes with its own needs. Our accessories are designed to enhance each one.

For an extra place to store your favorite tumbler, try the BrüTank cup holder. If you need an extra hand during a fishing outing, check out our rod holder. We even have a water filtration kit that you can pop into your drink tank if you’re grabbing water from the wild.

Alternatives: You’ll find a wide variety of cooler accessories on the market. But when looking at the cooler itself, is it as feature-packed as a Brü?

Three Sizes

BrüTank: With 20qt, 35qt, and 55qt size options, there's a BrüTank built for every kind of adventure. Not sure which one is right for you? Consider the following:

  • Compact: Need something lightweight and easy to carry? The 20qt BrüTank is great for solo outings, quick beach trips, tailgates, and smaller gatherings. Keep the essentials close by without hauling around a massive cooler.
  • Portable: Looking for the sweet spot between portability and storage space? The 35 qt BrüTank is great for easy transport and ideal for day trips, park days, and camping weekends. Plus, it fits comfortably in more compact vehicle spaces.
  • Spacious: Packing for long weekends, larger groups, or all-day hosting? The 55qt BrüTank gives you extra room for drinks, snacks, and ice when you need maximum storage capacity.


    Pro Tip: Not sure which cooler is best for you? Check out our cooler buying guide!

Alternatives: A lot of coolers come in different sizes, too, but once you start comparing features, they're not always built the same. Depending on the model, you may miss out on features found across the BrüTank lineup, like a drink tank, a built-in tap, wheels that actually handle rough terrain, or even a comfortable place to sit.

On-trend Patterns + Colors

BrüTank: You can always count on BrüMate to offer the on-trend patterns + colors of your dreams, no matter your aesthetic. From warm neutrals to vibrant color pops, there’s a Brü for every style. Plus, you can rest easy knowing it won’t fade.

Alternatives: Sure, sometimes other coolers offer fun colors, but alternatives are prone to discoloration, chipping, or fading. Since you’ll be bringing it along on every outdoor adventure, exposed to a variety of elements, you’ll want to choose something resilient.

BrüTank vs. Alternatives: Which is Best for You?

We’ve gone through the key differences between the BrüTank and popular alternatives. The BrüTank has a removable drink tank with a built-in tap, a foam seat bench, puncture-resistant all terrain wheels, and up to 7 days of ice retention. If that’s not enough, you also have the option to purchase unique accessories custom to your needs.

Enhance Your Outdoor Adventures with the BrüTank

BrüMate offers the most-feature packed coolers on the planet. Why settle for anything less? Check out our cooler assortment today!